Founded in Shanghai in 2012, Civilization Advertising pioneered innovative storytelling through micro-films and entertainment formats when such approaches were nascent in China's marketing landscape. Infusing brand philosophy with emotional warmth, it moved beyond conventional advertising frameworks.
That same year, Civilization spearheaded PepsiCo’s groundbreaking CNY micro-film Bring Happiness Home, launching an enduring IP campaign. Annually renewed for over a decade, this initiative became PepsiCo’s only China-originated marketing case study in its century-long history.
Beyond this flagship project, Civilization cultivated iconic IPs including Lay's "Where there’s family, there Lay’s" and KSF Beverages’ "Add KSF，Add the flavor of New Year" —an integrated CNY campaign leveraging cultural nostalgia via digital interactivity and AIGC-powered customization. It also crafted romantic micro-film series for KSF Jasmine Tea, cementing the product’s "romance" association through scene-driven narratives.
More than a storytelling agency, Civilization operates as a worldview-engineering platform, generating billions of impressions via phenomenon-level campaigns. Its expertise in brand-entertainment fusion now delivers full-service marketing ecosystems where creativity thrives sustainably.
