Build an Endemic Brand IP Legacy
Three Constants in Changing Times
Home ｜where the heart always belongs
Stories｜timeless magnetic force
Innovation｜the constant quest
Brand Awareness
98.9%
Total Views
10B+
2012
One Pepsi" Strategy – Pioneering the
Branded Micro-Film Marketing Model
2013
Partner with The Voice Family to co-create the ultimate brand anthem
for Lunar New Year
2014
First-ever charity collab: Delivering 'Mother's Love Packages' to
brighten homes
2015
In deep partnership with Meituan Group, pioneering user-customized
short video solutions
2016
The untold story of the Monkey King dynasty - A cultural phenomenon
that moved a nation to viral frenzy
2017
China's most beloved family saga returns for its exclusive streaming
debut – First-ever platform premiere
2018
A visionary collab with a Golden Horse-winning director. Rediscover
generational bonds through an entirely new perspective
2019
Riding the wave of national space fervor, we redefine the boundaries
of home for the first time
2020
Multi-dimensional viewing mode pioneering interactive storytelling
2021
In partnership with People's Daily New Media, celebrating the
extraordinary in every ordinary life
2022
Redefine Lunar New Year cool with Gen-Z vibes crafting Pepsi’s iconic
festive IP
2023
Partnering with Mahua FunAge to flip comedy tropes a genre-bending
mini film
*The creative team for this year is not associated with the CIVILIZATION team
2024
Co-created with CCTV Capturing the Soul of Chinese New Year
*The creative team for this year is not associated with the CIVILIZATION team
2025
Crafting Branded New Year Rituals Winning the Reunion Dinner Showdown
In Dawn or Dusk
Home Stories
Told Through Every Season...
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